Scribe SEO Plugin: Pull Your SEO Together!

I don’t get SEO. Really. It’s like advanced math to me. I mean, I know the concepts and how things are actually working, but every time I try to really put myself into it, I get that strange feeling of nausea. It just doesn’t work. And unless you’re working for Google or make a living out of keyword positioning, you’re totally with me in this one. Honestly.

So, when I saw Brian Clark launched a product which is supposed to take the burden off of my fragile blogging shoulders, I was like instantly into it. The product is called Scribe SEO Plugin, and aims at making your SEO copywriting exceptional. In today’s post I’ll describe my experiences with Scribe. You can even take this as an introductory tutorial.

What Is Scribe SEO?

It’s a wordpress plugin combined with an online service. It blends with your WordPress admin interface and once you’re ready editing your post, it goes online and check your content against a set of rules. In seconds, you get back a report telling you which are the main keywords of your post, a general SEO score and a few suggestions. Now, all you have to do is to follow the suggestions and improve your SEO readability in minutes.

That being said, let’s start a regular SEO session.

First of all, make sure you have a custom title tag for your blog post (may be the same as the normal blog post) and also a meta description. For Thesis users, there is a place right under the WordPress editor to add these values. If you don’t have this, Scribe won’t let you start an analysis:

SEO Scribe post not ready

Once you’re ready adding a custom title and a meta description, the Scribe box will change accordingly:

SEO Scribe post ready

The most interesting change is the new button, called “Analyze”. That’s the juice of Scribe. Don’t just click it right now, please resist the impulse. First, be sure your post meets at least some basic SEO requirements, otherwise you’ll waste a valuable analysis.

Now, suppose you did your best to SEO your post and finally hit the “Analyze” button. Here’s what happens (click for larger picture):

SEO Scribe SEO score

By the way, this is a real life analysis, precisely the very post you’re reading right now. The main screen of Scribe shows a general SEO score, along with some recommendations. Your job is to follow those recommendation to increase your SEO score. In this case, I may be lucky, because I already have a green background (green is good) and a quite high percentage. But there are cases in which your content doesn’t meet even 45% of those requirements.

Now, we know the score, but how do we know if we targeted the right keywords in our post? The “Keyword Analysis” tab to the rescue (click for larger image):

SEO Scribe keyword analysis

Fortunately, the two keywords I wanted to target my post to are “scribe” and “seo”. Both seems to do a very good job at frequency, and “seo” does especially well on the annual search volume. Looks like a valuable keyword to target.

But what happens if we target the wrong words by mistake? Did happened to me, if you’re curious, and not only once. Well, there is a way to do it, and Scribe has a specific tab called, you guessed, “Change Keywords” (click to enlarge):

SEO Scribe change keywords

But things are much more nicer than they look because Scribe is capable to actually suggest tags for my blog post. How cool is that? That’s a rhetorical question, by the way:

SEO Scribe tags

One other neat feature of Scribe is that it shows how my blog post will actually look in SERP (that’s what I call a touch of awesomeness):

SEO Scribe SERP

The witty reader of my blog already saw that there is one more tab in the Scribe report interface, called “SEO Best Practices”. Well, I’ll leave it up to you to find out what is all about, once youre’ going to get your own copy of Scribe SEO.

But wait, there’s more! What if I’m not satisfied with 88% SEO awesomeness? What if I want to go up to 100%? I simply make the adjustments and voila, we have SEO perfection:

SEO Scribe perfect SEO score

That’s all. Just by tweaking some simple things in your post, you reached an incredibly high SEO compliance. One more thing: after you run your first analysis, you’ll notice a new button on Scribe’s box, called “Review”:

SEO Scribe analysis ready

If you have a lot of suggestions in your first SEO report, you don’t need to press “Analyze” every time (because it will actually consume one analysis from the number you’ve bought) but press “Review” and you’ll have the results of the last analysis.

What Are The Benefits of Scribe SEO?

First of all, you’re learning by doing. The more you use it, the more you’ll incorporate some tricks into your writing.

Second, you’re following best SEO practices, and that will surely help stay in the game and avoid accidental blocking. Happened to me a few times to be banned by Google and, although it was entirely by negligence, it was a really bad time.

Third, you’ll stay alive: the online component of Scribe pulls the keyword statistics live so you will always know of what’s hot now. Maybe “altavista” was a really cool keyword a decade ago, but things are changing really fast. 😉

And last, but not least: the Themes guarantee. One of the men behind this project is Brian Clark, famous not only for his very popular CopyBlogger.com, but also for launching very successful products, like Thesis and Teaching Sells.

Where To Get It and How Much Does It Cost?

The price structure of Scribe is based upon the number of monthly analysis you buy. As I told you, this is the real juice of Scribe, those analysis are the cornerstone of this service. So you’re actually buying a monthly subscription. Prices vary from a very affordable 27 USD / month, up to 97 USD / month. But wait! There is this huge promotion running right now, which gives you the best product at the lowest price! Meaning you get the 97 USD package for 27 USD!

Go get it! Now!

And if you’re pondering why you should pay for such a service, I kindly invite you to make the difference between a free hosting service and an incredibly reliable paid one. That’s the exact difference between your copywriting as it is right now and as it will be after you buy – and, of course, use – Scribe!



Dragos Roua

The guy who started all this. Entrepreneur, ultra-marathoner, tanguero, father and risk taker. I'm blogging here, but I also spend a lot of time in this marvelous space.. You're invited, by the way.

This Post Has 15 Comments

  1. William Womack

    Ah, scribeseo. I’ve been playing around with this plugin, and it’s been pretty awesome. I had no idea about some of the SEO practices that it suggests that you use, and it works like a charm by analyzing my content instead of my webpage layout.

    I first started using it this week, and I’ve been getting scores of 50% or so on my content, and I would have never known without seoscribe. I highly recommend it as well.
    .-= William Womack´s last blog ..How to Build Your Power =-.

    1. dragos

      Glad we’re on the same frequency here :-)

      1. William Womack

        No doubt. And getting it for the HUGE discount this week is amazing as well. The top package for the basic price. Way to go copyblogger. 😉
        .-= William Womack´s last blog ..How to Build Your Power =-.

  2. Scott Webb

    Hey Dragos,

    Great review of Scribe SEO. It’s an amazing service and plugin for WordPress. I am excited to see it help me focus!

    What do you think of the ‘primary keywords near the beginning of title?”

    It confuses me because you can’t always put your primary keywords at the beginning. Unless there is something I am missing – like putting a different meta title than the one thats showing on the site. If you put a “How To” or “20 reasons why” before your primary key word is says you should fix that.

    I guess I should remember that it is only a recommendation and creating titles that spark interest may need to lower that SEO value in Scribe.

    Thoughts?
    .-= Scott Webb´s last blog ..How The Thesis Aesthetic Is Ruining Your Brand =-.

    1. dragos

      I don’t think it should be used in the “canonical” way. Getting scores of 100% is good for demo purposes, like the one in the article, but what I get mostly is something between 80% and 95%. The title requirement that you talk about seemed strange to me too but then I noticed that the score is influenced by a LOT of other factors. Sometimes I get a 95% if I let this requirement out.

      Oh, and there’s a difference between the HTML title (custom title in Thesis) and your article title in WordPress admin.

      Hope this helps :-)

      1. Scott Webb

        I hear ya. Acheiving 100% isn’t always necessary. Excited to see what is in store for version 1.7 when we get to play with it.
        .-= Scott Webb´s last blog ..WooThemes WooNav Trumps Pagemash =-.

    2. Patrick K. O'Brien

      Hey Scott. Just thought I’d comment on your one question. You asked about “primary keywords near the beginning of title” and really it isn’t as difficult as you might think. The same advice is given for article marketing and other headlines. I’ll give you an example. Let’s say your idea was to write about “20 Ways That Scribe Helps With SEO”. If you want to optimize for “Scribe” then make it “Scribe: 20 Ways It Helps with SEO”. If you want to optimize for “SEO” them make it “SEO: 20 Ways Scribe Can Help”. Does that make sense?
      .-= Patrick K. O’Brien´s last blog ..Scribe SEO Review: The “Whisper Sweet Search Engine Optimization Secrets In My Ear” WordPress Plugin =-.

  3. Tim Brownson

    Hey Dragus let me get this straight, I have a bespoke theme but DO use all in one SEO plug-in, so that means I can use this, right?

    It sounds excellent,m until recently I was paying $150 per month for SEO and getting so-so results.
    .-= Tim Brownson´s last blog ..Are You Screwing Your Kids Up? =-.

    1. dragos

      Yeap, from what I read on their site it does work with All In One SEO plugin so you’re good to go. BTW, you can drive test it for 30 analysis or so.

      Don’t worry about spelling my name wrong, I think this is an unconscious outlet for your suppressed creativity 😉 Just let it out, Tim, don’t limit yourself :-)

  4. Tim Brownson

    Mate, I can’t believe I spelled your name wrong. From now on I’ll stick with The Dragon 😉
    .-= Tim Brownson´s last blog ..Are You Screwing Your Kids Up? =-.

  5. Jacqueline Peters

    HI Dragos,

    Thanks for the Scribe step-by-step review. I saw the link to Scribe some weeks ago, checked it out and bought in anticipation of my new blog. I haven’t even used it yet. Now I know I am wasting time!
    .-= Jacqueline Peters´s last blog ..6 Reasons Oakland A’s 2010 Rotation Will Not Survive Spring Training =-.

  6. Jake Jacob

    Thanks for such a thorough review of Scribe. For someone like me who is often to bi-polar a organization nightmare when I’m manic I think this will really help me stay on the mark. Thank you
    .-= Jake Jacob´s last blog ..Part One: Trends in Social Media for the Coming Year =-.

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