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The best time to self-publish an ebook was 15 years ago. It was the golden era of blogging. Google loved original content. You would benefit from the support of content aggregators like Digg or Delicious.
The second best time is now.
I know this sounds counterintuitive, because everybody can generate 10,000 books per day using AI. But that’s exactly why now is such an interesting moment—and why it might be even better than the first wave.
Let me explain.
What Made the Golden Era Golden
Back then, what set creators apart was the ability to combine skills from different fields—writing, design, marketing, pricing—and turn them into a cohesive product. It wasn’t easy. Making a cover required actual design ability – there was no Nano Banana doing it for you. Publishing required navigating clunky interfaces – you couldn’t just ask Claude to hook you in. Promotion required building communities one blog comment at a time. The differentiator was skill: how good you were, and how consistently you could deliver.
Why It’s Good to Self-Publish Right Now
Today, the main differentiator isn’t skill anymore, because skill is democratized. With AI, anybody can produce not one book, but ten thousand. Production is no longer scarce.
But authenticity is.
The real currency now is proof of humanity.
If anyone can mass-produce content, then content itself loses its edge. What matters instead is whether what you publish is rooted in lived experience and long-term thinking and in a visible body of work that didn’t just appear yesterday.
If you have online presence—a blog with posts going back years that organically grew into the ideas of your book—then you stand out instantly. If your book builds on frameworks you’ve been writing about for a long time, you have an advantage almost nobody else can replicate. You’re not just publishing a book; you’re publishing a life line. You’re putting out a true experience, something that can be traced, referenced, and verified.
In a world where everyone can mint content, bio content—the stuff that originates in real life—becomes exponentially more valuable.
A Personal Story: Launching Gravitational Habits
When I decided to turn Gravitational Habits into a book, it wasn’t a random creative burst or some AI-generation experiment. This approach has been publicly documented on my blog for more than five years. It was born out of routines I kept restarting, refining, failing at, and picking up again. Much of it unfolded in real time, in the open, especially during the Monday Moving Forward series—those weekly reflections where I recalibrated, tested micro-adjustments, and tried to understand why habits stick or fall apart.
Turning that period into a book didn’t feel like creating something new—it felt more like pouring a part of my life in between 2 covers. The notes, the systems, the metaphors, the setbacks, the recoveries… all of them were part of a long-term arc that AI simply cannot fabricate.
If you want to see for yourself: here’s a heads up: the book is now available for pre-order on Apple Books, Amazon Kindle, and Google Play. It will be released on December 22nd.
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